
Employee Retention Certification Program (CERP)
Testimonial from Leigh Branham, author of The 7 Hidden Reasons Employees Leave:
"The Retention Institute certification program can deliver immediate ROI to an organization. It provides an opportunity to measurably increase the rate of employee retention, reduce turnover-related costs, and protect the knowledge critical to business growth. This program is not just about reading and test-taking. It's about following a systematic process based an experienced-based understanding of turnover dynamics, and proven steps for preventing and correcting turnover."
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your FREE COPY of Chapter 1, Rethinking Retention in Good Times
and Bad
A Process-Driven Approach to Keeping your Best People

The program is based on The Rethinking Retention Model, the first research-based, comprehensive way for keeping your best people. It presents candidates with a process-driven approach, moving away from dress-down Fridays to establishing the right retention-based processes that are practiced daily. The program’s hands-on, step-by-step approach is based on 3 specific principles, 7 proven strategies, and more than 300 tested employee retention solutions based on extensive research into virtually all known studies and best practices that produce retention improvement.
Core to the model’s strength is that it guides users to implement employee retention strategies in the same, process-driven ways as they do for sales, service, quality, and safety, with top-down goals and accountability.
The model is reinforced by best employee retention practices at such organizations as Wegmans, HealthOne, PetCo, Hard Rock, Hilton, MITRE, Wyndham, Whole Foods Market, and other top people-management companies.
Throughout the program, candidates have 24-hour access to the Retention Institute blog. All candidates are encouraged to report their successes and questions through the blog so their peers can benefit and share solutions. Dick Finnegan checks this blog daily and makes frequent suggestions, and he invites guest bloggers to join as well.
Through The Retention Institute, you have the opportunity to directly address the problem of employee turnover as it exists in your company and apply the The Rethinking Retention ModelSM to your unique circumstances for increased employee retention – which, together with increased productivity, is the ultimate goal of every HR executive.